I 've discussed the process of making static pages previously. What follows is only related to decisions on the content of the About, Contact and Privacy Policy pages that are needed for the Google AdSense program. Let's start with the About page. When I set up the domain I ticked the privacy option to keep my details off WHOIS . So it would seem a bit silly to splatter a load of personal information back onto the web in an About Us page. Better to keep it short and generic then. If Google would like me to have an About page what does Google's look like? Our mission is to organise the world’s information and make it universally accessible and useful . Well that is short and to the point. I'm not aiming for quite that level of coverage but in the first post on this blog I set out what I was about. Given that information, the following is suitably anodyne , The world is too complex to be made difficult. By relying on direct experience to help make t...