Well the blog is doing what it was supposed to do, as outlined in my first post . The content is quite 'blogging-about-blogging' heavy, but that topic is still interesting to me. So let's dig a little deeper into Blogger. Use of the platform is free, however the cost of hosting a domain is not. Although at £10/year it is not ruinously expensive. That said, there is no reason why part of that cost couldn't be offset by some ad revenue is there? From the outset let me state that I am not interested in a full-blown commercialisation of the blog with search engine optimisation, careful ad placement strategies and the inevitable desperate attempts to garner e-mail addresses or upsell readers. It's just too much effort. Instead, this is a curiosity-driven peek into another aspect of Blogger and the target of recouping the domain fees is just a means to this end. If you really want to get into that then there is an ocean of data, help and opinions out there. Good lu...